Post-Interview Etiquette

January 25, 2012

I am frequently asked about post-interview etiquette… what is too much, what is too little, what is an appropriate number of follow ups, etc. I have put together a few tips on best practices for after the interview, in the hopes of closing the loop on what can sometimes feel like a long, drawn out process.

1)    Before you even leave the interview, genuinely express your interest and ask about next steps. This will give you the information you need to develop your follow up approach, and make your efforts less of a guessing game. Also, jot down whom you met with, or better yet get business cards if possible. If all else fails, utilize LinkedIn as a resource for the correct spelling of the names of the interviewees.

2)    Give some thought to how it went. Were you able to quickly establish a rapport with the interviewees? Do you feel like your responses were in line with their needs? Overall, was it a good interview that gave you a strong advantage over other candidates?

3)    Send a thoughtful thank you note right away. You’d be surprised at how many people don’t do this, so by doing so you’ll really stand out! Email is fast, but nothing beats a good old fashioned hand written card. If time is of the essence, of course, email is perfectly suitable. Thank each interviewee for taking time out of their day to meet with you, even if it’s a phone interview. Some things to include in your thank you note are:

  • Reiterate your interest in the role
  • Summarize why you’re a great fit, touch on relevant qualifications
  • Express your appreciation of being considered
  • Anything that you forgot to say in the interview, but wish you had said
  • Perhaps mention an improvement you can make based on your experience

And don’t forget to proofread! An error could be detrimental to your chances.

4)    Depending on the role, following up is key as it’s a way of showing you’re really interested in the position. However, be considerate that hiring for this role is only one aspect of the hiring manager’s job. Unfortunately, you may not hear back from them for a number of reasons, but you don’t want to become a bother. My suggestion is one follow up via email after two weeks if you haven’t heard anything. Remind them you’re still interested, and reiterate how your expertise pertains to this role.

Navigating the interview process can be tricky, and everyone is different, so I hope these tips are helpful in developing the right approach. And don’t forget, even if you feel you knocked their socks off in the interview; do not discontinue your search until you walk in the door on your first day of employment!


5 Networking Tips for 2012

January 20, 2012

2012 is here and you have found “attend more networking functions” on your list of New Year’s Resolutions.  Since this seems a bit easier than losing 20 pounds, you decide to check this one off of the list first.  Here are a few tips…

  1. Keep in mind that everyone has that “7th grade dance” feeling when they first arrive.  Not quite sure where to stand, who to talk to, etc.  Don’t be nervous and strike up a conversation. Keep in mind most people are there to make new contacts and build mutually beneficial relationships and not there to spend 2 hours talking to their co-worker Becky in Marketing.
  2. If you are currently employed, be able to clearly explain what your company does and what differentiates you from your competitors.  If you are attending a networking event in search of job referrals, be able to articulate what type of job you are looking for and be specific about your skill set. Remember, if your fellow networker can’t understand what you are talking about, then it will be hard for them to refer you.
  3. Ask lots of open ended questions and you won’t have to worry about awkward pauses.  What got you involved in this organization? How did you get started in the XYZ Business?  Do you come here often and what is your sign does not count!
  4. Dig Your Well Before You’re Thirsty.  This is a book written by Harvey McKay with a great message about networking. It is best to establish your contacts and develop relationships long before you ever need them.
  5. Become a volunteer for a networking organization event.  Being a greeter or helping with registration keeps you busy and also gives you a chance to expand access to new contacts.

Remember, networking is the key to success in any line of business.  Get out there and start connecting!

By: Kim Cook – Talent Manager at Freeman+Leonard

Kim has over 10 years of experience in the advertising and marketing industry.  During her ad agency life, she held positions including account executive and production manager.  Working in the trenches in the agency world and being a liaison between creative teams and clients prepared Kim for her role as a creative recruiter.   She has been creative recruiter with various companies for the past six years and recently relocated back to Dallas from Chicago. To contact Kim, email kcook@freemanleonard.com.


Forecast of 2012: Mobile Web Expected to Create Change in Marketing Strategy

January 6, 2012

By: Jennifer Dolim, Intern at Freeman+Leonard. Jennifer is pursuing her bachelor’s degree in Communications with a minor in Psychology from Texas A&M University and is from Colleyville, TX.

As a new year begins, we look forward, anticipate and hope for great things to come. And as 2012 is the new year to predict, many questions arise. Will the world be ending in the next 12 months? Who will win the Presidential election? What new technology will pop up next? Among these questions, one thing remains constant: The quicker and more efficient the receiving of information, the better.

Remember when mobile phones were used for one purpose: to dial and receive, single calls? Mobile devices have improved by leaps and bounds and are continually changing, keeping us on our toes for what will be introduced next. So what should we expect to happen this year? Ivan Braiker of Radio’s Premier Management and Marketing Magazine, predicts 2012 will be the “breakout year for mobile marketing.”  As the mobile market continues to grow and PC’s slowly become a thing of the past, it is important for people in the marketing industry to actively engage their companies to reach the largest audience possible by social media apps and adaptable websites to smart phones.

From new methods of buying products online to the candidates for President in 2012, everything will be affected by the ever changing mobile device. Greg Squires, Online Marketing Manager for Shopatron, saw double the growth of mobile shopping from beginning to end in 2011 and “expects that number to nearly double again in 2012.” He continues to suggest that “brands pay special attention to their mobile presence and marketing tactics in the coming year.”

The Obama Campaign in 2008 set the standard for technology capabilities. Matt Hamblen, Senior Editor of Computer World, Inc., explained how Obama sent SMS texts to supporters informing them on his next campaigns, updates, etc. It revolutionized the way political campaigns mass marketed to society. The power of gaining support through social media and networking via smart phones, tablets and other mobile devices could make the difference between winning or losing the presidential campaign of 2012. Having just a website for a candidate is not enough anymore. There are links to their Facebook and Twitter. Hamblen said we can expect “news organizations to create specialized apps to help campaign groupies follow the candidates … The Democratic and Republic parties may even offer separate apps in the App Store or the Android Market.”

When thinking about marketing a company, whether that be a product, person, idea, or service; it’s important to remember today’s society is about instant gratification and convenience. As the mobile market continues to grow, companies must refocus their market strategies to conform to what the consumer is beginning to use the most: the mobile web.

If you’d like to read more, check out these great sources:

http://www.radioink.com/Article.asp?id=2366712&spid=24698

http://forwardthinking.pcmag.com/none/292285-in-2012-the-mobile-web-will-blur-tech-boundaries

http://www.computerworld.com/s/article/9222673/Mobile_campaigns_to_be_hot_in_2012_presidential_race_

http://www.stockhouse.com/Bullboards/MessageDetailThread.aspx?sv=2&p=0&m=30509631&r=0&s=PYN&t=LIST

http://www.fiercetelecom.com/press_releases/shopatron-predicts-ten-trends-2012-including-mobile-becoming-18-20-website-


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